Richard Kims Lost Name Essay Example | Topics and Well Written Essays - 500 words

Richard Kims Lost Name - Essay Example Korean echoes the boy’s worries about the changes he sees at school. The Koreans are confused about the new set of practices the Japanese authorities subject them to. Their only option is to subject to their masters. The Koreans were forced to renounce their names. Instead, they took up new Japanese names. This is something that does not go well with the Korean people. They have a feeling that the ancestors must be angry about the change of names. They must be angry that the colonizers are stealing their cultural identity. At one point, the narrator’s father takes the young boy to the cemetery so that they can ask the ancestors to forgive them for humiliation- the dropping of the ancestral names (Kim, 6). The Koreans underwent tough and painful times under the Japanese rule. Colonization led to the loss of cultural heritage among the Korean people. Their nationality was the destroyed-a painful experience that they must live with. The boy, in Lost Name, says, "my new nam e, my old name, my true name, my not-true name?" (Kim, 57). This quote illustrates the confusion that the Koreans have after their colonial masters change their names. The colonization also came with civility. The Koreans were required to attend school; they improved infrastructure; Korea became more industrialized; urban centers grew and the economy improved. These are the positive aspects of the colonization. Political analysts argue that, despite the high handedness and brutality used by the colonizers on the Koreans, Korea became financially stable and prosperous than it was some decades back (Kim, 89). The Koreans responded by minor protests but these were thwarted by the Japanese military who crushed any dissidents. Most of them failed to adapt their new names; instead preferring their ancestral names. They considered their culture superior to any other. They fought to protect their cultural heritage and regain their lost pride.  

Marketing research Essay Example | Topics and Well Written Essays - 2500 words

Marketing research - Essay Example Table of Contents 1. Introduction --------------------------------------------------------4 1.1 Research Questions--------------------------------------------4 1.2 Research Aim---------------------------------------------------4 1.3 Research Objectives -------------------------------------------4 1.4 Research Hypothesis------------------------------------------5 2. Literature Review--------------------------------------------------------6 2.1 Service Recovery -----------------------------------------------6 2.2 Customer satisfaction-------------------------------------------7 2.3 Customer loyalty------------------------------------------------7 2.4 Service Recovery, Customer Satisfaction and Customer Retention 3. Research Methodology ----------------------------------------------------9 3.1 Research Approach ----------------------------------------------9 3.2 Research Methods------------------------------------------------9 3.3 Research Design----------------------------------------- ----------9 3.4 Ethical considerations--------------------------------------------11 4. Findings and Analysis ---------------------------------------------------12 5. Conclusion and Recommendations------------------------------------17 6. ... ----------------- Table 1: Time of recovery and customer satisfaction and customer retention----13 Table 2: Quality of recovery and customer satisfaction and customer retention--14 Table 3: Type of service failure and customer satisfaction -------------------15 Table 4: type of service failure and customer retention------------------------15 List of Appendices Appendix A: Research Questionnaire--------------------------------------------------19 Appendix B: Findings from SPSS-----------------------------------------------------------------------21 Appendix C: Correlations from SPSS-------------------------------------------------23 References------------------------------------------------------------------------------------------------24 1. Introduction This report aims to evaluate the impacts of service recovery on customer satisfaction and loyalty in the hotel industry in the UK. Efficient and quick service recovery has been found to have a positive impact on customer loyalty and satisfaction in several researches (Bowen and Chen, 2001). However, it has also been found that service recovery’s impact is mediated by several factors like the type of industry, and the type of service failure that may have occurred (Matos, Henrique and Rossi, 2007). The current research aims to understand how service recovery impacts the customer loyalty and satisfaction in the hotel industry, which is predominantly a service intensive industry. The following research questions are used to guide the research: 1.1 Research Questions 1. How does service recovery enhance customer satisfaction in the hotel industry? 2. How does service recovery enhance customer loyalty in the hotel industry? 3. What is the relationship between the impacts of service recovery and the type of service